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Justin Crouch is an accomplished professional in the beverage industry, currently serving as Vice President of Craft, Wine, Spirits & Emerging Brands at Southern Crown Partners since March 2023. Prior experience includes the role of General Manager at Appalachian Mountain Brewery under AB InBev from September 2021 to March 2023, and a notable tenure at Wicked Weed Brewing from March 2014 to September 2021, where responsibilities spanned Chief Commercial Officer, Director of Sales & National Key Accounts, and Sales Manager. Justin Crouch's earlier career includes a position as Senior Account Executive at IMG, focusing on corporate athletic sponsorships at Wofford College. Academic credentials include a Master of Business Administration from UNC Charlotte Belk College of Business and a Bachelor of Arts in Entrepreneurship and Exercise/Sports Science from the University of North Carolina at Chapel Hill.