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Tara Armstrong is a seasoned marketing professional with extensive experience in digital marketing communications and customer experience leadership. Currently serving as Senior Marketing Communications Manager at Southco, Inc., since July 2023, Tara develops and champions digital marketing initiatives to enhance customer engagement and drive growth. Previously, in 2023, Tara acted as Global Digital Strategist and Customer Experience Leader for DuPont, guiding modern business architecture. Tara held key roles at DSM, Brian Communications, RealTime Media, and Band Digital, where responsibilities included leading digital strategies and overseeing analytics and media operations. Educational qualifications include a Master of Science in Analytics from Villanova University, an MBA from the W. P. Carey School of Business - Arizona State University, and a Bachelor of Science in Marketing from the University of Arizona, complemented by a certificate from Vlerick Business School.