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Sharon Chou has a strong background in destination marketing and management, with experience in promoting various cultural and entertainment attractions in London. Sharon started their career as a Marketing Executive at TourEast London, where they showcased the diverse offerings of east London through creative campaigns, promotional materials, and event planning. Sharon then moved on to become a Marketing Officer at the National Maritime Museum, where they were responsible for promoting the museum and enhancing the profile of the Maritime Greenwich World Heritage Site through marketing campaigns and events. Following that, Sharon worked as the Head of Marketing at the South Bank Employers' Group, where they promoted the South Bank as an internationally significant visitor destination. Sharon managed marketing groups and venues, overseeing all marketing and communications. Sharon's most recent role was as a Marketing Manager at the Southbank Centre, where they promoted Europe's largest arts centre to millions of visitors, ensuring brand management and audience development.

Sharon Chou has a Bachelor of Arts degree in Geography from the University of Birmingham. Sharon also has a Professional Diploma in Marketing from the Chartered Institute of Marketing. Additionally, they hold a Master's degree in Tourism Management from the University of Westminster.