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Ashley Lorch is an experienced sales professional in the hospitality industry, currently serving as the Director of Sales at South Congress Hotel since November 2022. Previously, Ashley held the position of Regional Corporate Sales Manager at Bunkhouse, where oversight included a sales and events team and a focus on corporate transient and consortia segments, achieving remarkable budget attainments. Prior roles include Group Sales Manager at Fairmont Austin, Sales Manager at White Lodging Services, and Sales and Revenue Manager at DoubleTree by Hilton Hotel Flagstaff, showcasing a consistent track record of driving revenue growth, developing strategic sales plans, and fostering strong client relationships. Ashley holds a Bachelor's degree in Hotel, Motel, and Restaurant Management from Northern Arizona University.