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Frances Hudson is an accomplished professional with extensive experience in product management and digital optimisation within the advertising technology sector. Currently serving as Vice President of Product at Sourcepoint since July 2021, Frances has held various roles including Product Director and Product Manager. Prior experience includes positions at Bloom UK and Guardian News & Media, where Frances led key initiatives in programmatic optimisation and technology. At Affectv, Frances advanced through multiple roles, ultimately becoming Trading Director, where responsibilities included determining media buying strategies, managing technical operations, and overseeing campaign optimisation for high-spending clients. Frances holds a Master of Mathematics and Bachelor of Science degree from the University of Leeds.