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Clare Potts has a diverse work experience, starting with their current role as the Head of Brand at Sourceful since 2023. Prior to that, they were the Writer and owner of their personal blog, The Life Lately, which they started in 2007 and continues to operate.

Clare has also worked at THG, where they held various roles. Clare was a Product Manager from August 2019 to June 2023. Before that, they served as the Head of Brand Communications at Myprotein from September 2017 to July 2019. Clare also held the positions of Head of Marketing for Boutique Beauty from August 2016 to September 2017, Head of Marketing for Luxury Fashion from August 2015 to August 2016, and Head of Search, PR and Social for Luxury Fashion from July 2014 to August 2015. Prior to that, they were the Affiliate and Partnerships Manager from September 2012 to August 2014 and the PR and Marketing Executive from July 2011 to August 2012.

Additionally, Clare worked as the Features Editor and writer for Manchester Fashion Network from January 2010 to June 2011. Clare has also contributed as a Writer for Sketchbook Magazine from March 2010 to May 2011 and Tourist Magazine from April 2010 to December 2010. Furthermore, Clare served as a Project Co-ordinator for Fashion156.com from May 2009 to December 2009.

Overall, Clare Potts has extensive experience in brand management, marketing, writing, and content creation across various industries.

Clare Potts attended Malbank High School from 2000 to 2005, but did not obtain a degree or specify a field of study during this time. Later, from 2008 to 2011, Clare pursued a Bachelor of Arts (hons) degree in Fashion Promotion at the University of Central Lancashire.