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Samantha Shaw is a seasoned marketing professional with over a decade of experience in the K-12 education sector, currently serving as Senior Marketing Manager at ESS since August 2012. In this role, Samantha focuses on the marketing lifecycle to support sales, recruitment, and retention efforts, managing diverse marketing initiatives for a company with over 700 clients. Key achievements include transforming the marketing strategy through various channels, leading content creation, implementing brand migration during mergers, and establishing successful community outreach programs. Prior experience includes roles as Marketing Manager and Marketing and Sales Coordinator, where significant contributions included enhancing efficiency through technology, developing employee retention programs, and driving revenue growth. Additionally, Samantha has a background in education, having worked as a tutor and substitute teacher, holding dual degrees in Writing Arts and Elementary Education from Rowan University.