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Mikael Nilsson is an experienced product manager and consultant with a strong background in growth strategies and A/B testing. Currently serving as Product Manager - Growth at Soundtrack Your Brand since January 2022, Mikael has previously held key roles at Conversionista! as a Senior Consultant, Booking.com as Product Owner - Ecommerce, and Betsson Group in multiple capacities including Head of Customer Experience and Product Owner. Earlier experience includes project management and web solutions at JG Communication. Mikael holds a Bachelor's degree in Communication and Media Studies from Ume? University, obtained between 2005 and 2008.