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Freja Hedvall is a Senior Product Designer at Soundtrack Your Brand since November 2021, with prior experience as a design consultant through BlackLizzy and various UX/UI designer roles at companies such as Scandic Hotels, PostNord, and Blocket. With a background in digital experience design from TUI Nordic and brand design at BVD, Freja has a diverse skill set ranging from user research to design strategy. Educated at Billy Blue College of Design with a Bachelor's degree in Design and Visual Communications, Freja has also completed foundation studies at Berghs School of Communication and Forsbergs Skola.