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Diaa El All has a diverse work experience spanning various industries and roles. Diaa is currently the Founder & CEO of Soundful, a position they have held since January 2020. Prior to this, they co-founded smartboost in January 2016, a data-driven AI marketing agency that combines digital creativity with AI software. Diaa was also a co-founder of Fast Lane Drive, an exclusive members-only car club, from February 2018 to January 2021.

In the past, Diaa worked as a music producer and sound engineer at Multi Label from January 2006 to November 2017. Diaa also served as a sales executive at marcus evans Group from January 2017 to August 2017. In addition, they worked at U.S. Trust as a Trust Administrative Officer from January 2015 to July 2016, and as a Relationship Service Manager from October 2013 to January 2015. Prior to that, they were a Relationship Manager at Bank of America from June 2012 to October 2013.

Diaa's earlier experience includes working as a Marketing Manager/Consultant at El Ghonemy Group (Cairo, Egypt) from 2011 to 2012, and as a Retail, International Export & Account Manager at El Ghonemy Group USA INC from 2008 to 2012.

Diaa El All has a Bachelor of Science (B.S.) degree in Economics from Penn State University, which was earned from 2012 to 2015. Prior to that, from 2008 to 2010, Diaa obtained a Diploma in Sound Engineering from Pyramind Evolving Sound. In addition to these educational qualifications, Diaa also holds certifications in Inbound Marketing and Inbound Sales from HubSpot Academy, which were obtained in October 2017.