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Laura DeGroot has a strong background in strategy and account management. Laura started their career at brandimage in 2008, where they worked as an Account Services Intern, Account Coordinator, Account Manager, and finally as a Brand Consultant. In 2012, they joined Soulsight as an Account Strategy Manager and progressed to Senior Account Strategy Manager. Laura then took on the role of Creative Strategy Director from 2017 to 2019 before being promoted to Senior Vice President, Strategy. Currently, Laura holds the position of Executive Vice President, Strategy at Soulsight.

Laura DeGroot attended Illinois State University from 2003 to 2008, where they obtained a Bachelor of Science degree in Graphic Design.