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Pamela Cruse is co-founder and chief marketing officer of Soul Community Planet (SCP). In her role, she helps lead the formation of SCP's holistic hospitality brand and culture.

Understanding that today's travelers more and more want to refresh their bodies and souls, Ms. Cruse focuses on applying the holistic values of the company to a range of branded experiences and to the launch of hotels, restaurants, bars, marketplaces, recreational activities and consumer goods.

Ms. Cruse is a seasoned marketing executive, including tenure at Marriott International, the leading global lodging company, and Gannett's flagship USA Today publication.

Ms. Cruse is an active member of her community having served on the PTF board of St. Margaret's Episcopal School, past president of both the San Clemente Junior Woman's Club and St. Margaret's Episcopal School PTF, and volunteer positions at National Charity League.

Ms. Cruse holds a Bachelor of Science degree from the State University of New York at Geneseo, and a Masters of Business Administration from Georgetown University and resides in Southern California with her husband and four daughters.