ÂÜÀòÂÒÂ×

Zahra Naghibi-Nasab is a skilled User Experience Researcher with experience at prominent companies in the tech industry. Currently at Digikala since June 2024, Zahra previously worked as a UX Research Consultant at bama.ir, where a structured research approach was established to support product objectives and enhance user satisfaction through individualized personas. In a prior role at Farabi Financial Group, Zahra implemented strategies that reduced churn rates and improved conversion rates while developing systematic research processes. Earlier positions include conducting usability tests at MTYN Ltd. and product design work at Myket and 3gaam, where contributions led to significant user engagement improvements. Zahra holds a Master of Science in Algorithms and Computations from the University of Tehran and has a strong educational foundation in mathematics from Ferdowsi University of Mashhad and the National Organization for Development of Exceptional Talents.