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Carl Farra is a Senior Game Designer at Sorare since November 2020, where responsibilities include creating and enhancing gameplay ideas for a fantasy football game while collaborating with product managers, designers, and UX researchers. Previously, Farra held the position of Game Designer at MakerBrane and was instrumental in reaching 30,000 registrations through website improvements, alongside efforts to increase user engagement. At Quidd, contributions included discovering monetization techniques that raised user conversion to 25% and launching products from over 30 major brands. Additional experience comprises game design for the American Museum of Natural History and teaching assistance at the NYU Game Center. Academic credentials include a Master's in Fine Arts in Game Design from New York University and a BA in Business Administration focused on marketing from the American University of Beirut.