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With more than 20 years of retail and omnichannel merchandising leadership experience, Mike Stromberg works with his clients to build a world class customer engagement approach that integrates the power of engaging brand messaging, product and in store experience. Mike has been President of Retail for Yankee Candle Company, CEO of Crabtree & Evelyn and GMM of Bath & Body Works/White Barn Candle company along with positions in consumer goods brand management earlier In his career.

Mike provides his clients with merchandising and marketing approaches that maximize the customer engagement to build greater loyalty and emotional connection to the brand. Uniting the key merchandising stories with the associate and instore activities creates a more compelling retail experience. He works alongside the retailer to redesign their customer engagement process across stores and online platforms to maximize the business results through greater brand loyalty.