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With over 20 years of digital and ecommerce experience, Jeff Melton has held leadership positions at several global organizations, including Vice President of Product Strategy, Sr. Director of Ecommerce and Director of User Experience for organizations such as Razorfish, Office Depot, and Ashley Furniture.

Jeff is an accomplished executive leader with over 20 years’ experience helping organizations build and develop highly successful digital products and experiences. He has a proven track record of building and cultivating teams, developing and executing ecommerce strategies and roadmaps for improving consumer experience through data driven insights, driving conversion rate optimization, and helping organizations select the right scalable platforms that meet the needs of their business and ultimately drive rapid, high volume revenue growth.

Jeff is also an expert in WCAG ADA compliance and has helped numerous organizations launch accessibility remediation programs. His approach to strategic ADA compliance will help you reduce risk, save on costly litigation and best of all…provide the best shopping experience for all consumers regardless of their ability. Jeff has experience with partnering with legal teams to defend accessibility claims and is able to represent organizations in mediation hearings as their digital accessibility expert.