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Nita Astara is a seasoned marketing professional with extensive experience in the entertainment and media sectors. Currently serving as the Marketing Director at Sony Pictures Entertainment in Indonesia since August 2010, Nita manages all marketing, promotional, and publicity activities for new movie releases. Previous roles include National CSR & Sustainability Manager at Coca-Cola Bottling, where Nita developed and oversaw CSR initiatives, and Senior Manager of Programming at PT Direct Vision, responsible for liaising with channel partners. Nita's earlier career involved positions at Buena Vista International as Marketing & Promotions Manager and multiple account executive roles in advertising agencies. Nita holds a Bachelor's degree in Psychology from the University of Indonesia. Notable achievements include being a speaker at the 5th Regional Twinning Workshop on Integrated River & Coastal Area Management and receiving the ABOVE & BEYOND Award for outstanding contributions to movie releases in Indonesia.