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Shira Flescher is an accomplished music industry professional specializing in music for brands and advertising, currently serving as Vice President at Sony Music Entertainment since March 2012, having progressed through multiple roles from Coordinator to Senior Director. Previous experience includes consulting for CrowdTwist, Inc., and freelancing in music licensing and supervision for film, television, and advertisements. Shira's early career involved internships at Primary Wave Music Publishing, Focus Features, and EMI Music, along with a managerial role at Carl Fischer Music Publishing. Shira holds a Master of Arts in Music Business from New York University and a Bachelor of Music in Vocal Performance from the University of Colorado Boulder.