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Maija Niemi is a marketing professional with experience working at Sony Music Entertainment as a Marketing Manager focusing on influencer and promotion management. Prior to that, Maija worked at Paulig Group as Pauligin Paula, where Maija managed local marketing and served as the brand personification and "ambassador" for good coffee. Before their time at Paulig Group, Maija also worked at Ravintolakolmio-ryhmä Graniittiravintolat Oy as an Assistant of Sales Director.