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Lourival Rodriguez is a seasoned Senior Creative Video Producer and Original Content Director at Sony Music Entertainment, serving the Latin America and Iberia region since April 2010. Lourival's role involves developing original content, identifying strategic partnerships, and overseeing production teams while collaborating with a diverse range of industry professionals. Previous experience includes positions as Producer, Director, and Editor at Ficção Cinema & Video and as a Post Production Specialist at TVE Bahia, where work encompassed editing and creating graphics for various media formats. Lourival's educational background features degrees from institutions such as Berklee College of Music with a focus on Music Business and Production, and proficiency in Screenwriting from the New York Film Academy, complemented by advanced study at Harvard Extension School.