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Brian Askrud is an experienced professional in digital media and ecommerce, currently serving as the Senior Playlist Strategy Manager at Sony Music Entertainment since January 2016. In this role, Brian manages playlist strategy, programming, SEO, analysis, education, and marketing for the Swedish market. Prior to this position, Brian held roles such as Ecommerce Project Manager/Product Owner at Oriflame Cosmetics, focusing on the global implementation of website functionality and usability, and Project Manager Digital Media at Com Hem AB, where efforts centered on ecommerce development and user experience. Brian's earlier experience includes positions in production and project management across multiple media companies, including Depicta and Leo Burnett Interactive, beginning with a foundation in graphic and web design at Projector. Educational qualifications include studies at institutions such as Nordic eCommerce Academy and Berghs School of Communication, complemented by a degree in economics from Blackebergs gymnasium.