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Evan Stern is a seasoned professional with extensive experience in consumer insights and brand strategy within the gaming and technology sectors. Currently serving as the Senior Director of Consumer Insights in Global Marketing at Sony Interactive Entertainment since September 2013, Evan has led significant projects and strategic planning initiatives while advocating for data-driven decision-making. Prior to this, Evan held various leadership roles, including Director of Brand Strategy at Greenberg Brand Strategy and analytical positions at Apple, where contributions included the launch of the Voice of the Consumer program. Academic credentials include an MA in Political Science from San Francisco State University and a BA in Politics and Media Studies from the University of San Francisco.