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Jen Geddy is an accomplished marketing professional with extensive experience at Sony Electronics since 2007. Currently serving as Head of Customer Marketing in Corporate Marketing, Jen drives digital transformation and manages Sony's data-driven marketing initiatives, achieving a remarkable 112% growth in first-party data over two years. Previous roles include Director positions in Digital Marketing Platform and Digital Imaging, overseeing significant budgets and strategic marketing efforts across various channels, including B2B, B2C, and influencer marketing. Jen's early career at Sony involved developing integrated marketing programs and establishing a CRM center of excellence. Jen holds a BA in International Studies from George Mason University and an MBA in Marketing from San Diego State University.