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Zineb Masmoud currently serves as Responsable Recrutement at Sonrysa, overseeing the recruitment team and ensuring alignment with client needs while managing the qualification process for candidates. Prior to this role, Zineb held positions as Head of Delivery and Account Manager at HeyTalent, and worked as a Content Creator for Food on Instagram from October 2017 to January 2021, building a personal brand through the account "yummybyzi." Zineb holds a Master 2 (M2) in Management des Ressources Humaines from OMNES Education.