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Josh Abdelfatah is an accomplished sales leader with significant experience in the recruitment market and media sectors. Currently serving as the Head of Sales - SME at Sonovate since September 2018, Josh leads a team responsible for delivering over £35 million in funding annually and focuses on strategic development and process innovation. Prior experience includes roles at Reach plc, where responsibilities encompassed the full sales cycle for a diverse client portfolio, earning recognition as 'Salesperson of the Year' in 2017. Josh's early career included a sales role at RSVP (Media Response) Ltd, where involvement with the Laithwaites Wines team led to the completion of WSET qualifications. Josh holds a Bachelor of Arts degree from Northumbria University.