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Shahir joined Sonoma Brands Capital in 2017 and currently serves as a Principal for the Firm. Shahir is actively involved in all aspects of the investment process, including sourcing, diligence, execution, and portfolio management.

Prior to joining Sonoma Brands Capital, Shahir was a member of the Private Investments team at UNC Management Company (“UNCMC”). While at UNCMC, Shahir managed alternative asset classes, including Venture Capital and Private Equity, on behalf of the $8.5 billion UNC Investment Fund. Prior to UNCMC, Shahir was an investment banking analyst at SunTrust Robinson Humphrey.

Shahir received a B.S. in Business Administration from the University of North Carolina at Chapel Hill.