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Jon Sebastiani is a food entrepreneur and the founder of Sonoma Brands. Jon has over 20 years experience in the food and beverage industry, having started their career in the wine industry before moving into natural foods.

Sebastiani founded Krave Pure Foods in 2009, a company that was acquired by The Hershey Company in 2015. Jon then went on to co-found Beekeeper's Naturals, a company that makes honey-based health products, which they sold in 2018. Sebastiani is also a founding partner of Made by Nacho, an artisanal nacho company, and they currently sit on the board of directors for both Versed and HUM Nutrition.

Jon Sebastiani's educational career includes an MBA from Columbia Business School and a Bachelor of Science in Economics from Santa Clara University.

Some individuals on their team include Kevin Murphy - Managing Director, Brian Nicholson - Managing Director, and Shahir Amin - Principal.