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Cedric Welterlin possesses 40 years of experience in commercial sales, with 30 years focused on packaging and team management, and 20 years of international expertise. Currently serving as Vice President of Business Development at Truvant since December 2020, Cedric is responsible for management and consultancy services for existing customers, new business development, team management, innovation research, and marketing strategies, directly reporting to the CEO. Previously, Cedric held several senior leadership roles at Sonoco, including Marketing & Commercial Director for IPD Europe and Sales and Marketing Director for Sonoco Displays & Packaging Europe, overseeing packaging services operations across Europe and Mexico. Other notable positions include Directeur Commercial for France & Spain at Sonoco-Alcore, and various sales roles at DS Smith and Kaysersberg Packaging, as well as an early career position at Nestlé France.