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Manuel Bauer currently serves as the Teamlead for Global Product Marketing & Content at sonnen GmbH, where responsibilities include developing and executing global product marketing strategies, establishing Go-To-Market processes, and managing global product launches. Prior to this role, Bauer worked at ulrich medical as Teamlead Marketing, overseeing product and content marketing while also leading strategic marketing planning and budget control. At Mercedes-Benz Tech Innovation, management of brand development and marketing strategies was a primary focus. Bauer also held the position of Head of Marketing Communication at Pfanner Schutzbekleidung GmbH, where responsibilities included marketing support for global dealers and executing international campaigns. Education includes a Master of Arts in International Management and Leadership from FH Vorarlberg and a Bachelor of Arts in InterMedia from the same institution, supplemented by studies at Sungkyunkwan University and Missouri State University.