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Zach Reid has extensive experience in analytics innovation and implementation. Zach is currently the Director of Analytics Innovation and Implementation at Sonic Automotive, where they lead a team of professionals and drives revenue growth through the development of analytics products and solutions. Prior to this role, they held the position of Manager of Analytics R&D at SPX FLOW, Inc., where they co-managed a demand planning project and developed forecasting tools. Zach also has experience as a Senior Data Analyst at Sonic Automotive, where they played a pivotal role in launching a new pricing model for the company's EchoPark brand. Earlier in their career, Zach worked as an Aerodynamics Engineer at Roush Fenway Racing and as an Aeronautical Engineer at L3 Technologies. Zach holds a graduate research assistant position at Auburn University, where they conducted experiments and analyzed data in the field of aerodynamics.

Zach Reid received a Bachelor of Science (BS) degree in Aerospace Engineering with a minor in Mechanical Engineering from the University of Virginia, where they studied from 2004 to 2008. Zach then pursued a Master's degree in Aerospace Engineering from Auburn University, completing their studies from 2008 to 2011. Additionally, they obtained a certification in Demand Management Course by Oliver Wight, although the specific month of attainment is not provided.