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Jiali WEI is an experienced marketing professional currently serving as Integrated Marketing Manager at SONGMICS HOME since May 2023, with prior similar role at Jackery. Jiali's background includes extensive expertise in product marketing and strategic planning, demonstrated through a tenure as Senior Product Marketing at EcoFlow, where integrated marketing strategies were developed for product launches. Previous roles include Senior Marketing Specialist at AKASO, where market research and go-to-market strategies were formulated, and a Digital Marketing Consultant at DÅŒNGXii.com, focusing on Chinese market positioning. Earlier experiences include internships at Schneider Electric, contributing to marketing launches and business strategy development. Jiali holds multiple degrees from Grenoble Ecole de Management and Zhongnan University of Economics and Law, specializing in innovation strategy, entrepreneurship, and international economics.