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Bonnie Samuels is responsible for all people strategies and operations, quality of leadership, and organizational design at Sonder. She started her HR career in publishing before moving to the digital industry, where she specialized in the technology and communications space, working internationally with teams across brands such as Apple, Samsung, Adidas, Starbucks, Amazon and eBay. Bonnie joined Sonder in 2019 and is passionate about organizational behavior, and shaping cultures in dynamic human systems. She received her M.A. in Human Resources Management from the University of West London, and her B.A. in Business Studies and Finance from the University of South Wales.