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Rivaldo Ferreira has extensive experience in leadership roles within the technology and utilities sectors, currently serving as VP Corporativo Vertical Utilities at SONDA since January 2013. Previous positions at SONDA include VP Enterprise Applications for Brazil and Head of Utilities for Latin America, among others. Prior to SONDA, Rivaldo held various commercial leadership roles at Elucid Solutions from February 2005 to December 2012, including Commercial Director. Other notable career milestones include positions as Product Director at Elucid Partners and Socio Diretor at Advanced Resources AdvR and RKSJ Informatica. Rivaldo's educational background includes multiple degrees from Escola Politécnica da USP, with a focus on Engineering, Microelectronics, and Telecommunications.