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Firas Ayash is an accomplished professional with extensive experience in business development and management roles, currently serving as Pro Channel Manager for Lebanon and Iraq at SOMFY Group since June 2016. Firas has a strong background in managing teams, leading cross-functional initiatives, and enhancing sales profitability. Previous positions include Senior Business Developer and Business Developer at Somfy, where responsibilities involved market mapping, pricing strategies, and strategic planning. Prior to Somfy, Firas held key positions at Babylon Telecommunications, Inc., including Sales Manager and Technical & Sales Coordinator, contributing significantly to the establishment and growth of wireless services in Iraq. Firas holds a Master of Business Administration from Lebanese University and a Bachelor's degree in Computer Science from the American University of Science and Technology.