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Shah Alum is a seasoned professional with extensive experience in digital marketing, currently serving as Vice President, Digital and eCRM Manager for EMEA at J.P. Morgan since July 2016. Prior to this, Shah held various roles, including Consultant at emocial digital, where expertise in email, social, mobile, and digital marketing was developed. Shah also contributed as an e-Marketing Consultant at Wildfire HQ Marketing, focusing on B2B digital marketing. Previous positions include Manager of Marketing Solutions at Naked Communications Europe, Campaign Manager at Intela, Digital Producer at eBay Enterprise, and Client Service Consultant at Emailvision, among others. Shah's academic background includes a BSc in Information Systems with Business Management from the University of Westminster.