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Carlos Mas Ivars serves as a Senior Partner at Strategy with Purpose, specializing in strategy and business transformation, as well as consulting for families in business. Additionally, Carlos holds roles as Non-Executive Director and Chairman of the Audit & Compliance Commission at Solunion, and Member of the Advisory Board at Pictet Wealth Management. Carlos’s academic involvement includes positions as an academic collaborator at IE University and various leadership roles at the IE Foundation, focusing on consumer centricity and family business development. Previous experience includes significant leadership positions at PwC, culminating in a tenure as Chairman and CEO of PwC Spain. Carlos's educational background includes advanced degrees from IESE Business School, Universidad Pontificia Comillas, and the University of Valencia.