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Gert-Jan B. is an experienced executive with a strong background in commercial leadership across various industries. Currently serving as CEO of SoLow since January 2021, Gert-Jan previously held the position of Commercial Director at De Graaf Bakeries for a year and at Swinkels Family Brewers from May 2015 to December 2019, where responsibilities included overseeing commercial operations and strategy development in the Netherlands. Gert-Jan's earlier career includes managing director roles at Smartwares Group and sales leadership at Bacardi Nederland N.V., with a significant focus on sales management and trade marketing. Beginning at Nestlé Netherlands, Gert-Jan progressed through various sales and marketing roles, demonstrating a robust skill set in category management and account management. Educational achievements include completion of leadership and negotiation programs from renowned institutions.