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Mor Algazi is an experienced professional in digital marketing and demand generation, currently serving as the Head of Demand Generation at SolarEdge Technologies since May 2020. In this role, Mor focuses on data-driven optimization of the digital experience, leading marketing automation efforts and user journey optimization, while managing a team dedicated to demand generation. Prior to SolarEdge, Mor held various positions at IBM from June 2012 to February 2020, including Demand Generation Team Leader and Digital Marketing Manager for IBM Security, where a data-driven approach was key to maximizing demand. Earlier experience includes roles at Trusteer and ECI Telecom, emphasizing digital marketing automation and inbound communications. Mor's career began at The Israeli Phoenix as a Webmaster and portal manager. Mor holds a Bachelor's degree in Business/Managerial Economics from the College of Management in Rishon Lezion, Israel.