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Avi Ben-Tora has a diverse background in marketing, with experience working at SolarEdge Technologies, zap group, Snoopi Application, Strauss Water Ltd., McCann Worldgroup, Strauss Group Inc., and Pelephone. Their education includes a BA in Psychology from The Open University of Israel. Avi Ben-Tora currently holds the position of Director of marketing IL & India at SolarEdge Technologies.