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Luiza Neves has extensive experience in account management and brand strategy within the advertising industry. Currently serving as Account Director at SOKO since June 2021, Luiza manages key accounts including AMBEV's Corona brand. Previous roles include Agency Lead at Google through Robert Half, where responsibilities involved strengthening partnerships with major advertising agencies in Brazil. Luiza's background also includes significant tenures at Crispin Porter + Bogusky and JWT, focusing on high-profile clients such as Uber, Diageo, and Mondelez. Luiza's academic credentials include a postgraduate degree in Leadership in Innovation from FGV and a bachelor's degree in Advertising and Propaganda from FAAP.