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Felipe Simi's work experience includes founding the company SOKO in 2015, where they currently serve as the CEO/CCO. Felipe is also a member of the Conselho de Ética at CONAR - Conselho Nacional de Autorregulamentação Publicitária since 2023. Prior to that, they were the President of Observatório da Diversidade na Propaganda starting in 2022. From 2013 to 2016, they worked as the Chief Strategy Officer at CUBOCC. Felipe also has experience at New Content as a Creative Director and Copywriter, where they led various projects for clients such as Unilever and Petrobras. Before that, they worked as a Senior Marketing Coordinator at Unilever and as an Associate Brand Manager at The Hershey Company.

Felipe Simi attended ESPM Escola Superior de Propaganda e Marketing from 2003 to 2006, where they obtained a Bachelor of Advertising and Marketing degree. In 2006, they also briefly studied Branding at Northwestern University - Kellogg School of Management.