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Zainab Akram is a seasoned professional with extensive experience in strategic management and digital marketing. Currently serving as a Senior Strategy Manager at SoHo Square, Zainab has also held positions as a Digital Strategist at Ogilvy and Strategy Associate at RED Communication Arts (Pvt) Ltd. Additionally, Zainab has provided expertise as a Social Media Marketing Consultant for Mercato Metropolitano and as a Strategy Consultant for AkzoNobel Pakistan Limited. Educationally, Zainab holds a Bachelor of Business Administration with a focus on Finance and Marketing from the Lahore School of Economics and has furthered studies at King's College London.