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Liz Long Adkins

Senior Marketing Director at SoftWorks

Liz Long Adkins has a diverse work experience in marketing and events management. Liz is currently working as the Marketing Director at TRUE since March 2022. Prior to this, Liz held the role of Senior Marketing Manager at Thomson Reuters from October 2019 to March 2022, where they were responsible for leading marketing activities in North and South America, achieving significant revenue growth. Before Thomson Reuters, they briefly worked as a Senior Marketing Manager at Confirmation in 2019.

From 2016 to 2019, Liz worked at Digital Reasoning in various marketing roles, including Global Marketing Manager, Marketing Specialist, and Marketing Coordinator. During this time, they launched global ABM campaigns, directed global events, and managed corporate automation platforms.

Before joining Digital Reasoning, Liz served as the Director of Community Programs and Events at Nashville Technology Council from July 2015 to June 2016. Liz successfully executed over 40 events per year and managed vendor relations and sponsorships.

Earlier in their career, Liz worked at Williamson, Inc. as the Member Relations Specialist from November 2013 to July 2015. Liz was responsible for member involvement, retention visits, and volunteer coordination. Additionally, they worked at Carist Healthcare LP as a Marketing and Sales Intern in 2013, Blackberry Farm as a Retail Sales Associate from March 2012 to June 2013, and Tibi New York as a Sales and Distribution Intern from May 2011 to August 2011.

Liz Long Adkins holds a Bachelor of Business Administration (BBA) degree in Marketing from the University of Tennessee, Knoxville. In addition to their degree, they have also obtained various certifications. Liz obtained the "Data Visualization for Marketers" certification from LinkedIn in June 2021, as well as the "Visual Communication for Business: The Marketer's Secret Weapon" certification from LinkedIn in May 2021. Prior to that, in August 2019, they obtained both the "Scrum: Advanced" and "Scrum: The Basics" certifications, also from LinkedIn.

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