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Annika Sinnecker serves as the Senior Director of Global Partner Marketing at Software AG since October 2019, overseeing marketing strategies and initiatives within the global partner ecosystem, including collaborations with major entities like Microsoft and AWS. With a robust background in field marketing, including a previous role as Senior Director of Field Marketing for DACH, Annika drove significant pipeline growth and success in marketing KPIs in the region. Prior to Software AG, Annika held leadership positions at Liferay, FICO TONBELLER, pmOne AG, and Infor, showcasing expertise in strategic marketing, public relations, and team management across various industries. Annika's educational foundation includes a diploma in Business Administration from Johannes Gutenberg University Mainz.