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Alexander Beyer is an experienced professional with a diverse background in partner management, public relations, and music promotion. Currently serving as the Partner Manager for Switzerland, Austria, and Central and Eastern Europe at Software AG since March 2021, Alexander is focused on driving partnerships for business transformation through ARIS and Alfabet. Prior roles include various positions at Software AG, such as Associate Partner Manager for Mid-Market DACH and involvement in the Business & IT Transformation Team. In the music industry, Alexander has worked as a trainer at Sportklub Rotter Damm GbR since February 2015, and previously held positions such as PR and product manager at Radicalis GmbH and PR manager at Believe Distribution Services. The career also includes co-founding First Step GbR and fulfilling roles in public relations and editorial management within the music sector.