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Jorge Zarur, MBA, is a seasoned professional with extensive experience in strategic leadership and business development. Currently serving as the Media and Entertainment Lead at Softtek since 2012, Jorge specializes in transforming business strategies into profitable outcomes while enhancing operational efficiency. Previous roles at Softtek include Business Relationship Partner and Business Relationship Manager, where contributions led to improved IT solutions for a diverse international clientele. Jorge's earlier career includes general management at Benedent Corporation and directing international sales at Plastitec S.A. de C.V., highlighting skills in P&L management and market analysis. Jorge holds a Master's degree in Business from Texas McCombs School of Business and a Bachelor's degree in Business Administration from Tecnológico de Monterrey.