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Pavel Kaplunov is an experienced marketing professional with a strong background in content marketing and business development. As Head of Content Marketing at SOFTSWISS since November 2020, Pavel has previously held roles such as Content Marketing Team Lead and Digital Content Manager, where responsibilities included content strategy and brand tracking. Prior experience at Smart IT involved website content management, SEO, and social media management. Earlier roles at SOFTSWISS encompassed senior business development management, lead qualification, and commercial proposal drafting. Pavel also completed internships at UNHCR and Belarusfilm, focusing on translation and legal documentation. Currently pursuing a Mini MBA in Brand Management, Pavel holds a BA in Interpreting and Translation from Minsk State Linguistic University.