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Irina Gudkova is a seasoned digital marketing professional with extensive experience in strategic marketing and performance improvement. Currently serving as the Digital Marketing Manager at Softonic since July 2019, Irina previously held the position of Head Marketing Manager at ConcertWith.me, where marketing strategies were developed and sales growth achieved through enhanced digital channel performance. Earlier roles include Digital Marketing Manager at Convead, focusing on social media marketing and inbound campaigns, and Head of Marketing Analytics at LeadMachine, where Irina advanced from marketing analyst to leadership. Irina holds a Specialist degree in Marketing and PR from Ryazan State University.