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Marcelo Francisco Silva serves as the CEO of SoftMarketing Soluções em Comunicação since November 1993, where the company specializes in providing customized communication solutions that enhance client experiences by integrating both human and digital elements. Additionally, Marcelo has been the Executive Director of SoftMarketing - Contact Center since 1997. Marcelo holds a Bachelor's degree in Business Administration from FAE - Faculdade Católica de Administração e Economia and completed a postgraduate degree in Marketing at ISAE - FGV in 1997.