Bethany Bracker is a seasoned marketing and revenue operations professional with extensive experience in optimizing marketing strategies and managing technology stacks. Currently serving as Revenue Operations Manager at Softheon, Bethany has implemented automated workflows in Hubspot, ensured data quality management with significant improvements, and completed audits of marketing tech and processes. Previously, as a Marketing Operations Specialist at Miva, Inc., responsibilities included enhancing marketing reporting, developing campaign flows, and refining lead attribution models. Earlier roles as Marketing Coordinator at Annata and Crusher Works involved managing multi-channel marketing strategies, social media presence revitalization, and cost-saving marketing budget initiatives. Bethany holds an MBA and a B.S. in Marketing Management from Western Governors University.
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